Choosing between profit and purpose is a false dichotomy. ⠀

You can do both. You should do both. ⠀ ⠀

“Your Purpose encapsulates why you exist. It drives every decision your business makes. Your people live and breathe it, and over time it will be the reason your customers keep coming back. Get your Purpose right, and it will secure business health, profitability, and future value.”

— Charlotte Goodman

 

WHY IS PURPOSE IMPORTANT AT WORK, HOW TO DEFINE PURPOSE IN YOUR BUSINESS?⠀

We’ve got you covered. ⠀ ⠀

This ten-page PDF includes:

  • Why a social purpose is essential for your business

  • Why is Purpose important NOW?

  • How to define your Purpose

  • Examples of Purpose Statements