EV Society: Driving Electric Mobility Forward with Community Engagement

EV Society, established in 1994, is a non-profit dedicated to advancing electric mobility in Canada. With over 26 sub-chapters nationwide, it is one of the largest EV membership organizations, committed to promoting sustainable transportation and electric vehicle (EV) adoption.

The Brief: Goals and Challenges

EV Society wanted to expand its digital presence and enhance its community engagement. Their goal was to promote key initiatives like events, webinars, and campaigns through a cohesive social media strategy that would increase online visibility and boost participation in their advocacy for electric mobility.

 

Core Deliverables

 
  • Content Strategy
  • Social Media Management
  • Content Creation
  • Photography
 

The Craft: Strategy and Execution

Fierce Media developed a multi-layered social media strategy tailored to EV Society’s goals. We launched and managed their Instagram account to create a consistent brand look and feel. Through rich content formats like images, videos, and carousels, we built a more engaged online community.

One standout campaign was the ChargeHub photo contest, which encouraged users to upload photos of EV charging stations across Canada. We created a dedicated landing page, crafted a full social media rollout plan, and ran targeted email campaigns to maximize participation in the contest.

The Leap: Outcomes and Evolution

Fierce Media’s strategy significantly increased EV Society’s digital engagement. Instagram followers and interaction grew, helping to build a stronger community of EV enthusiasts. The ChargeHub photo contest also generated a wealth of user-generated content, improving the app’s utility and raising awareness about EV charging infrastructure. As a result, EV Society’s social media presence not only amplified their mission but also broadened their impact on electric mobility advocacy across Canada.

This strategic approach boosted both community engagement and brand visibility, helping EV Society further their mission of promoting sustainable transportation.

Testimonial

Fierce Media was quickly able to condense and translate our mission and programs into meaningful social media messaging that reaches a broad audience on a regular schedule. Since she began working with us, our membership has grown 14% and our members are now well-informed about the work we do and how it benefits them. Aniseh and her team are energetic, passionate, highly skilled, a true pleasure to work with and, they deliver exceptional value!

 

Wilf Steimle

President I Electric Vehicle Society 

 

 

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