Charge Guys: Energizing EV Adoption Through Digital Strategy

Charge Guys is a trusted name in the EV charging industry, providing reliable and innovative charging solutions for homeowners and businesses across Ontario. Known for their partnerships with top manufacturers and skilled installers, Charge Guys is dedicated to accelerating electric vehicle (EV) adoption through advanced infrastructure. 

 

The Brief: Goals and Challenges

Charge Guys wanted to elevate their digital presence to better reflect their leadership in the EV charging space. They needed a creative social media strategy to communicate their services and a complete overhaul of their website to enhance user experience and improve engagement with potential customers. 

 

Core Deliverables

 
  • Content and Digital Strategy
  • Social Media Management
  • Content Creation
  • Photography
  • Print Material 
 
Charge Guys Photography for Digital strategy

The Craft: Strategy and Execution

Fierce Media crafted a dynamic 18-post social media puzzle grid, designed to highlight Charge Guys’ services while creating a visually striking and informative digital experience. This grid was both educational and engaging, offering valuable information about EV charging solutions while maintaining a cohesive brand image.

In parallel, we conducted a full audit of Charge Guys’ existing website and developed a modern, user-friendly redesign. This included fresh copywriting, improved navigation, and a more intuitive layout. Our goal was to ensure that the new website not only looked great but also effectively communicated Charge Guys’ expertise and commitment to EV adoption.


Charge Guys’ redesigned website featuring EV charging solutions
Charge Guys’ PRoposal design featuring EV charging solutions

The Leap: Outcomes and Evolution

The 18-post puzzle grid brought a fresh, interactive way to showcase Charge Guys’ services, resulting in increased engagement and a stronger online identity. The website redesign was equally impactful, providing an improved user experience that encouraged potential customers to explore their services. The combination of these efforts significantly boosted Charge Guys’ digital visibility and solidified their position as a leader in the EV charging industry.

Through this innovative social media campaign and comprehensive website overhaul, Charge Guys was able to achieve a stronger digital footprint, driving both awareness and action in the growing EV market.

Testimonial

We needed a new website and Fierce Media delivered on time and on budget. We had a design in mind, and the Fierce team was very accommodating to ensure our visions were reflected on the site. It was convenient that the team took care of the SEO, copy, image sourcing, and website maintenance. The feature sheets were critical to us to have on the website, and because of Fierce Media’s experience in the EV industry, they understood the scope and terminology immediately, and they were able to produce a template that we can easily add to as we grow our line of chargers. I like to think of the Fierce squad as our off-site marketing team. They are professional and fun to work with

 

Connor Stewart

President 

 

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