Manheim Automotive Animation: Bringing Automotive Services to Life
As the world’s leading wholesale auto marketplace, Manheim needed to enhance its brand story through creative and engaging content. They partnered with Fierce Media to develop a series of Manheim Automotive Animation videos that would effectively communicate their services in a memorable and visually captivating way.
The Brief: Goals and Challenges
Manheim required a set of animated videos to showcase their comprehensive services, including vehicle inspections and auction capabilities. The challenge was to craft Manheim Automotive Animation content that would not only educate their audience but also resonate with them emotionally, making complex services easier to understand.
Core Deliverables
- Animation
- Video Editing
- Visual Storytelling
The Craft: Strategy and Execution
Fierce Media created a series of engaging animations designed to highlight key services provided by Manheim. One video focused on the “Eleven Vehicle Check Points Inspection,” available in both English and French. Using professional voiceovers and animated highlights, we crafted a visually engaging narrative that aligned with Manheim’s strict brand guidelines.
Additionally, the animation series included a video titled “Auctioning Cars in the Lanes and Online.” This animation brought the excitement of Manheim’s auctions to life, showcasing both in-person and virtual auction options, giving automotive retailers the flexibility to participate from anywhere.
The Leap: Outcomes and Evolution
The Manheim Automotive Animation project resulted in a suite of dynamic videos that successfully increased engagement across Manheim’s digital platforms. The animations provided an immersive, educational experience for their audience, clearly communicating the depth and value of Manheim’s services. The project not only improved their digital presence but also positioned Manheim as a leader in innovative automotive marketing.