Hamilton Volkswagen: Expanding Reach and Boosting Sales Through Targeted Digital Campaigns
Volkswagen, renowned for its customer-centric approach and diverse inventory, sought to expand its market reach and enhance online engagement. Partnering with Fierce Media, they aimed to showcase their inventory, promote monthly offers, and drive sales through strategic digital marketing. This case study highlights the collaborative efforts and innovative strategies implemented to achieve these goals.
The Brief: Goals and Challenges
Hamilton Volkswagen needed to expand its digital marketing to reach potential customers in new geographic areas, particularly Stoney Creek and Grimsby. The dealership aimed to showcase its wide vehicle inventory, promote special monthly offers, and boost vehicle sales through comprehensive Hamilton Volkswagen Digital Campaigns that included social media ads, Google advertising, and ad hoc campaigns for special events.
Core Deliverables
- Asset Creation
- Google Ads Management
- Meta Ads Management
- Email Campaign Creation
- Adhoc Campaigns
The Craft: Strategy and Execution
Fierce Media developed a robust digital strategy to enhance Hamilton Volkswagen’s digital presence and boost sales. We managed social media ad campaigns on Instagram and Facebook, creating engaging posts that highlighted the latest inventory and monthly offers. The campaigns were tailored to align with the dealership’s brand identity and resonate with their target audience.
To extend their reach, we launched a targeted Google Ads campaign focused on expanding the dealership’s presence in Stoney Creek and Grimsby. This included a mix of search ads, display ads, and YouTube pre-roll ads, all designed to drive potential customers to the Hamilton Volkswagen website. Custom audience targeting was implemented to re-engage previous website visitors, boosting brand recognition and encouraging return visits.
For special events like the Kings Red Event, Fierce Media created custom marketing materials, including social media assets, Google ads, email campaigns, landing pages, and website banners. These ad hoc campaigns allowed Hamilton Volkswagen to showcase specific inventory and limited-time offers, adapting quickly to market needs and promotional opportunities.
The Leap: Outcomes and Evolution
The Hamilton Volkswagen Digital Campaigns significantly boosted the dealership’s online visibility, resulting in increased website traffic and enhanced customer engagement. The strategic use of social media and Google advertising helped expand their geographic reach, attracting a wider audience to explore the dealership’s offerings.
One standout success was the Kings Red Event, where the focus on red vehicles led to an exceptional result: Hamilton Volkswagen sold as many red vehicles in one month as they typically do in an entire year. This demonstrated the effectiveness of targeted campaigns in driving sales and engaging customers. Overall, the dealership experienced improved sales conversions and strengthened its position in the market.
Testimonial
The entire Fierce Media has been a delight to work with. Continuously exceeding my expectation and providing fresh and insightful ways to help promote and further the online presence of my business. Kudos to Neda and Aniseh.
Tim Johnston
General Manager
Volkswagen Hamilton
