Bramgate Automotive Group: Empowering the EV Curious and Sales Teams with EV Educational Videos

As electric vehicles (EVs) gain traction in the automotive industry, potential buyers often have numerous questions about this technology. Bramgate Automotive Group recognized the need to address these concerns through educational content. They partnered with Fierce Media to create a series of Bramgate Automotive EV Education Videos aimed at informing potential buyers while also equipping their sales team with the tools needed to better communicate the advantages of EVs.

 

The Brief: Goals and Challenges

Bramgate Automotive Group wanted to create a resource that would not only educate potential buyers about electric vehicles but also support their sales team in addressing frequently asked questions about EV technology. Topics like EV charging, range, cost savings, and environmental impact needed to be clearly communicated to improve customer understanding and confidence.

 

Core Deliverables

  • Animation 
  • Video Editing 
  • Visual Storytelling 

 

The Craft: Strategy and Execution

Fierce Media crafted a comprehensive strategy for producing Bramgate Automotive EV Education Videos. We began by developing informative and engaging scripts that addressed the most common concerns about EVs. The goal was to make the content both educational and accessible to a broad audience, ensuring the information was easy to digest.

Our team then organized a full-day video shoot at Bramgate Automotive’s dealership, capturing high-quality footage of their EV lineup. We filmed expert commentary and created detailed visuals that showcased key topics, such as:

  • Charging infrastructure
  • Range capabilities
  • Cost savings
  • Environmental benefits

 

Post-production involved editing and animating six educational videos, incorporating graphics, live-action footage, and clear explanations. These videos were designed as comprehensive tools that sales teams could use to address customer concerns while also being shared across platforms like YouTube for public consumption.

The Leap: Outcomes and Evolution

The Bramgate Automotive EV Education Videos proved to be a valuable resource for both customers and sales teams. Sales representatives were able to use these videos to provide clear and concise answers to customer inquiries, improving customer confidence in EV technology.

The videos were also shared on YouTube, where they accumulated 57,628 views, demonstrating their impact on nearly 60,000 individuals. This content not only helped educate the public on electric vehicles but also contributed to the broader mission of EV awareness and adoption.

By empowering both their sales team and potential EV buyers, Bramgate Automotive positioned itself as a knowledgeable leader in the electric vehicle space, driving interest and sales for electric vehicles.

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