WG Psychology: Redefining Mental Health Engagement Through Digital Strategy

WG Psychology is a Toronto-based mental health clinic, offering client-focused care rooted in empathy and understanding. Their goal was to broaden their online presence, providing accessible mental health resources and showcasing their specialized therapy services to a wider audience.

The Brief: Goals and Challenges

WG Psychology needed to create a digital platform that would not only highlight their therapeutic services but also serve as a resource for mental health education. They required a cohesive strategy to improve both their website and social media, ensuring that the content resonated with a diverse online audience seeking mental health support.

 

Core Deliverables

  • Social Media Management
  • Content Creation
  • Photography
  • Website Development

     

WG Psychology clinic interior photography
WG Psychology clinic interior photography services
WG Psychology Clinic - Mental Health Clinic Photography

The Craft: Strategy and Execution

Fierce Media developed a comprehensive digital strategy for WG Psychology Digital Engagement. We redesigned their website, focusing on user-friendly navigation and an improved visual identity. This involved a full aesthetic overhaul, complemented by a professional photoshoot to capture the essence of the clinic, with high-quality images of the team and clinic spaces.

Additionally, we revitalized their social media channels by creating engaging, educational content. One standout campaign was the ‘Be A Man’ series, which aimed to destigmatize discussions around men’s mental health. This series, along with other targeted content, expanded WG Psychology’s online community and provided valuable mental health resources to followers.

 

WG Psychology social media campaign image for men’s mental health
WG Psychology website design mockup
WG Psychology Clinic - Mental Health Clinic Social Media Management

The Leap: Outcomes and Evolution

The WG Psychology Digital Engagement strategy delivered outstanding results. The redesigned website offered a more intuitive and engaging user experience, making it easier for visitors to access resources and learn about WG Psychology’s services. Simultaneously, their social media platforms saw a significant boost in follower engagement, with educational campaigns like ‘Be A Man’ helping to foster a supportive mental health community. Overall, the new digital presence successfully amplified WG Psychology’s message, reinforcing their commitment to mental health education and client-centered care.

Testimonial

Fierce Media has been instrumental in helping me launch the marketing for my clinic, WG Psychology. They’ve always been very quick to respond to requests or questions and provided engaging ideas for our social media posts. I would certainly recommend working with Fierce Media!

Dr. James Watson-Gaze
Director | Clinical Psychologist

 

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