Westmount Pharmacy, a Journey to Local Expansion

Westmount Pharmacy, a family-owned business serving Peterborough since 1997, has always been dedicated to providing personalized patient care. Known for its strong community connections, Westmount Pharmacy aimed to expand its local presence, attract new patients, and strengthen relationships with its existing clientele.

The Brief: Goals and Challenges

Westmount Pharmacy needed to increase its visibility in the Peterborough area while enhancing its relationships with both new and existing patients. Their challenge was to expand their brand recognition through a Westmount Pharmacy Digital Transformation that would drive new patient transfers and foster loyalty in the community.

 

Core Deliverables

  • Social Media Management
  • Social Media Ads
  • Google Ads Management
  • Photography
  • Print Material
 

The Craft: Strategy and Execution

Fierce Media developed a comprehensive strategy to elevate Westmount Pharmacy’s digital transformation. We focused on increasing local brand awareness and driving engagement through targeted social media campaigns and Google advertising.

The social media strategy celebrated the pharmacy’s long-standing presence and expertise, with campaigns aimed at engaging the local community. Google ads, including local search and display campaigns, ensured Westmount Pharmacy became a top choice for healthcare services in Peterborough. Additionally, we captured professional lifestyle and product photography to showcase the pharmacy’s friendly environment and healthcare offerings, adding a personal touch to their digital presence.

The Leap: Outcomes and Evolution

The Westmount Pharmacy Digital Transformation led to remarkable growth in both online visibility and patient engagement. The pharmacy saw a significant increase in social media followers and interaction, driven by the targeted local campaigns. Google ads boosted search visibility, contributing to four times more traffic to their website. These efforts directly resulted in more patient transfers and strengthened relationships with existing clients, reinforcing Westmount Pharmacy’s role as a trusted healthcare provider in the Peterborough community.

By embracing digital marketing strategies, Westmount Pharmacy has not only enhanced its local presence but also cemented its position as a leading healthcare provider in the area.

Testimonial

Dedicated, professional, high-quality work are just some of the key aspects of why I love working with Fierce Media. If you want a result-driven and analytical approach to marketing and social media, Fierce is the partner for you.

 

Ahmed Younis

Director of Research & Development

 

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