TMDC Group: Elevating Digital Presence and Driving Lead Generation

Established in 2000, TMDC Group has built a strong reputation in the construction and renovation industry, serving residential, commercial, and industrial clients across Canada and Asia. With their esteemed position in the market, TMDC Group sought to align their digital identity with their reputation through a comprehensive TMDC Group Digital Strategy that included a website rebrand and a focused Google Ads campaign.

The Brief: Goals and Challenges

TMDC Group needed to refresh their website to better reflect the scope of their services and appeal to a diverse clientele. In addition to a website overhaul, their challenge was to boost lead generation through TMDC Group Digital Strategy, using targeted Google Ads campaigns to capture the attention of potential clients actively searching for construction and renovation services.

 

Core Deliverables

  • Brand Refresh
  • Website Design
  • Copy Writing
  • Google Ads Management 

 

 

The Craft: Strategy and Execution

Fierce Media developed a robust TMDC Group Digital Strategy that encompassed a website redesign and Google Ads management. We created a mobile-optimized, SEO-friendly fifteen-page WordPress site with a refreshed color palette and tailored content that catered to both residential and commercial clients.

Alongside the website, Fierce Media launched targeted Google Ad campaigns to ensure that TMDC Group appeared at key moments in the customer journey. The ads were carefully designed to maximize conversions by targeting potential clients searching for construction and renovation services.

The Leap: Outcomes and Evolution

The TMDC Group Digital Strategy delivered significant results. The rebranded website, with its modern design and user-friendly navigation, improved online engagement and provided a strong foundation for digital marketing efforts. 

The Google Ads campaigns led to a notable increase in lead generation and conversion rates, positioning TMDC Group at the forefront of search engine results and driving a steady influx of project inquiries.

 

TMDC Group’s digital overhaul not only strengthened their online presence but also set a new standard for lead generation and brand visibility in the construction industry.

Menu