Navigating Digital Expansion for Educational Content

The Greene School, located in Florida, is renowned for providing comprehensive education from Pre-K to 8th grade. As the school prepared to expand its offerings through the 12th grade, they partnered with Fierce Media to create a strategic digital marketing plan that would boost enrollment and communicate the value of the newly introduced high school program.

The Brief: Goals and Challenges

The Greene School needed to effectively communicate the benefits of its new high school program to both the local community and potential families outside the area. Their challenge was to inspire prospective students and their families to choose The Greene School Digital Strategy for their continued education, all while highlighting the school’s unique strengths and offerings.

 

Core Deliverables

  • Social Media Management
  • Content Creation
  • Paid Advertising
  • Print Material 
 

The Craft: Strategy and Execution

Our Approach to The Greene School Digital Strategy:
Fierce Media developed a comprehensive The Greene School Digital Strategy to support the school’s expansion. This strategy included both organic and paid social media campaigns, Google advertising, and engaging graphic design to showcase the high school program’s unique features.

We targeted local families with social media ads that emphasized The Greene School’s commitment to educational excellence. In addition, we created a detailed high school program guide, providing prospective families with everything they needed to make an informed decision. Google ads were used to broaden the reach, bringing traffic to the school’s website and increasing awareness.

The Leap: Outcomes and Evolution

The The Greene School Digital Strategy successfully increased enrollment for the new high school program. Social media campaigns generated high engagement, with an impressive 4.3% engagement rate and a significant increase in followers. Website traffic grew by 4X, driven by both social media and targeted Google ads. 

The continuous flow of inquiries and application submissions contributed to a steady rise in enrollments. The program guide served as an effective tool, helping families make well-informed educational choices.

 

Through this digital strategy, The Greene School was able to enhance its reputation and reach, making a strong impact on local and prospective families and solidifying its position as a leader in education.

Testimonial

Fierce Media manages our social media and paid advertising. Since we’ve started using their services, our online presence his more consistent, and our branding more prominent across our channels. Our paid ads are diligently strategized, and we have regular meetings to review the metrics together. Neda is a pleasure to work with and continues to bring great ideas to the table. We’ve delegated many of our creative projects to the Fierce team, and they always exceed our expectations. I would certainly recommend them to any organization looking for direct attention to their marketing efforts.

 

Dr. Denise Spirou

Head of School I The Greene School President

 

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