KOLI Collection: Bold Elegance in Swimwear Design

KOLI Collection emerged as a fresh and edgy swimwear label, capturing the adventurous spirit of fashion-forward consumers. Fierce Media was entrusted with creating a brand identity that reflected KOLI’s bold aesthetic and vibrant Los Angeles roots, bringing the designer’s dynamic vision to life.

The Brief: Goals and Challenges

The challenge for KOLI Collection Swimwear Fashion was to craft a brand experience that resonated with the “wild at heart,” while encapsulating the essence of Los Angeles’ vibrant swimwear culture. KOLI needed a cohesive digital and physical branding strategy, from visual concepts to eco-conscious packaging, ensuring every touchpoint reflected the brand’s core identity.

 

Core Deliverables

  • Branding
  • Social Media Management
  • Website Design
  • Content Creation
  • Photography
 

The Craft: Strategy and Execution

Fierce Media embarked on a creative journey to develop a holistic brand experience for KOLI Collection Swimwear Fashion. This started with mood boards that laid the foundation for the brand’s identity, followed by the design of an e-commerce platform optimized for mobile shoppers. Social media templates were carefully crafted to build anticipation ahead of the launch, while a lifestyle photoshoot was executed in Los Angeles, showcasing KOLI’s edgy swimwear against urban backdrops that reflected the brand’s aesthetic.

We integrated eco-conscious packaging solutions, such as compostable poly mailers, into the strategy, aligning with KOLI’s commitment to sustainability without sacrificing style. This approach ensured that KOLI’s brand narrative was visually compelling and environmentally responsible, appealing to both fashion-forward and eco-conscious consumers.

The Leap: Outcomes and Evolution

The launch of KOLI Collection Swimwear Fashion was a success, with the e-commerce platform offering an engaging and seamless shopping experience. The bold social media campaign generated significant buzz, attracting a community of fashion-conscious consumers.

The use of eco-friendly packaging further reinforced KOLI’s brand ethos, resonating with a growing audience of eco-conscious shoppers. Fierce Media’s creative direction and storytelling enabled KOLI to establish itself as a daring and sustainable swimwear brand, setting a new standard in the fashion industry.

Testimonial

I have been working with the Fierce Media team for the past few months now and they have done an excellent job in servicing my website, preparing my e-commerce store, from designing to payment processing, shipping and data organization and more.

If you need a marketing team for your business then this is a great agency that will assist you along the way. The team is very well organized and has a great process from start to finish.

Highly recommended!

Giesel T. | Owner and Designer

 

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