Fierce Media’s ESG Commitment: Leading with Purpose and Integrity
At Fierce Media, our Environmental, Social, and Governance (ESG) approach is woven into everything we do—from how we work, to the clients we choose, to the way we engage with our community. Our mission is to drive positive impact while empowering brands to achieve their goals through conscious, ethical marketing. We believe that sustainability, social responsibility, and transparent governance aren’t just add-ons; they’re central to how we operate.
Environmental Responsibility: Minimizing Our Footprint
Remote Work to Reduce Emissions
By embracing remote work, Fierce Media significantly reduces greenhouse gas emissions that come from daily commutes. This practice lowers our overall carbon footprint and demonstrates our commitment to operating in a more environmentally sustainable manner.
Sustainable Operations
From using eco-friendly packaging to promoting digital efficiency in marketing, we’re dedicated to reducing our environmental footprint. Our operations include employing recycled paper, environmentally benign inks, and materials recycling programs. We actively encourage environmental responsibility, not only within our team but also in the communities we serve.
Eco-Conscious Marketing
We take pride in working with clients who believe in sustainability, such as those in the electric vehicle (EV) and construction sectors. Through conscious marketing strategies, we help promote sustainable products, services, and communities. We ensure that our marketing materials—when necessary to print—are produced using recycled papers.
Social Responsibility: Building an Inclusive and Ethical Workplace
Diversity and Inclusion
As a women-owned business, Fierce Media is committed to diversity and inclusivity. Our team is composed of talented individuals from various backgrounds, including immigrants and both young and seasoned professionals. We believe that fostering an inclusive workplace contributes to creativity, innovation, and success.
Community Engagement
We’re actively involved in the EV community through partnerships with organizations like the Tesla Owners Club of Ontario. Our team contributes to the creation of educational content that promotes the adoption of electric vehicles. We don’t just talk about sustainability; we drive change by taking an active role in these initiatives.
Ethical Marketing Practices
At Fierce Media, integrity is at the heart of everything we do. We avoid exploitative campaigns, click-bait content, and misleading information. Instead, we prioritize truthful, transparent marketing that respects the intelligence and trust of our audience. We don’t participate in campaigns that exploit people or promote harmful messages, and we maintain a strict policy of ethical behavior in all our marketing efforts.
Governance: Upholding Transparent and Responsible Practices
Transparent Business Operations
We conduct all of our marketing strategies and practices with transparency, fostering trust with our clients and community. This extends to ethical client selection, campaign participation, and business dealings. We maintain a strong commitment to honest communication and responsible governance, holding ourselves accountable for the impact of our work.
Continuous Improvement
Our commitment to ESG isn’t static. We continuously evolve by learning and improving our strategies. Staying informed about industry best practices allows us to inspire our clients to adopt more sustainable and ethical marketing practices. By fostering a culture of continuous improvement, we encourage our clients, partners, and community to join us on this journey.
Our Codes of Ethics: Principles That Guide Our ESG Efforts
Environmental Responsibility
We are dedicated to managing our environmental impact by using sustainable practices. This includes environmentally friendly packaging, responsible use of recycled materials, and reducing waste through digital-first marketing strategies.
Ethical Marketing Practices
Fierce Media refrains from engaging in exploitative marketing tactics, such as purchasing followers or engagement, using bots, or distributing misleading content. We prioritize transparency, avoiding spam and unapproved automated messages, and encourage our clients to adopt enlightened marketing strategies.
Campaign Limitations
We will not participate in any campaign that exploits or discriminates against individuals based on race, gender, age, religion, or sexual orientation. We do not support campaigns that spread cruelty, violence, or hate, and we take extra care to protect vulnerable consumers.
Influencer Marketing Transparency
We maintain transparency in influencer marketing by ensuring that all material connections between brands and influencers are disclosed. We require that influencers clearly indicate when a product mention is sponsored, ensuring that their followers understand the context of each recommendation.
Truthfulness in Communication
At Fierce Media, we prioritize honesty and clarity in all our communications. We avoid omitting material facts and strive to provide truthful and comprehensible information to consumers and businesses alike.
Future ESG Initiatives: Strengthening Our Commitment
Environmental Goals
We plan to further reduce our environmental impact by transitioning to renewable energy for our web hosting and cloud services. We will continue to develop campaigns that promote environmental awareness, especially in the e-mobility and sustainability sectors.
Social Goals
Fierce Media is committed to expanding diversity and inclusion efforts through internships and hiring practices that focus on underrepresented groups. Additionally, we aim to increase our volunteer work within the EV community, creating educational programs that promote sustainability.
Governance Goals
We are dedicated to continuous improvement, and we plan to regularly publish an ESG impact report detailing our efforts and progress. By establishing an internal ESG committee, we ensure that our practices remain transparent and aligned with our ethical standards.
At Fierce Media, we believe that purpose and profit can coexist, and by leading with conscience, we contribute to a more sustainable, socially responsible, and ethically governed future. Together, we can inspire change and drive impactful results for both our clients and the world around us.