Tesla Owners Club Ontario: Driving Social Media Success for EV Advocacy

The Tesla Owners Club of Ontario (TOCO), established in 2012 by John Dixon, is among the pioneers of Tesla’s global “Owners Club” program. This community is dedicated to advancing Tesla’s vision of a sustainable energy future.

The Brief: Goals and Challenges

The Tesla Owners Club of Ontario, needed a fresh social media strategy to grow its online presence and promote electric vehicles (EV) across Ontario. Their goal was to connect with Tesla owners and boost awareness of sustainable energy through engaging content.


Core Deliverables


  • Strategy
  • Social Media Management
  • Content Creation
  • Photography
  • Newsletters

The Craft: Strategy and Execution

We developed a comprehensive social media plan focused on increasing engagement and growing TOCO’s follower base. By creating educational content, showcasing community events, and featuring user-generated photos, we built a stronger connection with both current and potential members.

We used targeted strategies for Instagram and Facebook, emphasizing organic growth through posts, stories, and reels. Seasonal events and Tesla-related news kept content fresh and relevant, while high-quality photography and videos ensured the posts resonated with the audience.

The Leap: Outcomes and Evolution

Through our targeted social media strategy, the Tesla Owners Club of Ontario saw a 60% growth in Instagram followers and a 40% increase in engagement on Facebook. A Halloween-themed reel went viral with over 139K plays, significantly boosting the club’s visibility. These efforts led to a 44% rise in club membership, with social media becoming a critical driver for TOCO’s website, contributing 19% of shop traffic and 9.5% of overall site traffic. The strategy not only increased online presence but also fostered stronger community engagement around electric vehicles.


Testimonial

We have been working with Fierce Media, since August 2020. Up until then our social media presence had been very inconsistent. Now Fierce provides a monthly calendar that is used to schedule content across 4 platforms. The posts are always timely and interesting. We have seen more engagement since starting on this initiative. I would add that Aniseh and Neda are a pleasure to work with.

They are professional, thorough and make great recommendations for us, and are always willing to help us with changes or additions as our month progresses. I would definitely recommend Fierce Media.

John D.

President and Founder

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