Understanding Electric Vehicle Buyers
In response to concerns about climate change and emissions, the Government of Canada has announced that all new vehicle sales in Canada will be zero-emission by 2035. This is a major step forward for the electric vehicle industry, and it’s sure to help make vehicles more affordable. The era of affluent tech enthusiasts as the […]
5 Marketing Lessons to Learn from the Fyre Festival Fiasco
By now, most have heard of the greatest festival that never was, the Fyre Festival. The event promised a luxury music festival with a celebrity-like experience at Pablo Escobar’s private island. The luxury experience turned into a nightmare for many attendees that summer. If you are interested in what went wrong, watch the Netflix documentary Fyre: The greatest party that never happened or the Hulu Documentary Fyre Fraud.
Although the Fyre Festival did not deliver on its promises, there’s one thing it did do right and did it very well – marketing the event. Here are five ways the Fyre Festival successfully marketed the event;
Seasonal Marketing Vs. Evergreen Marketing
Every marketing campaign, blog, social media post or any original content can be categorized into two different segments; seasonal and evergreen. Marketers will choose the content category for each campaign based on the business objectives and timeline. This blog post will compare the differences between seasonal and evergreen marketing, provide examples of each, and give you some insight into choosing the right category for your business’ marketing needs.
BEST ADS OF 2020
2020 was unlike any other year we have experienced. It’s interesting to see how different brands have embraced this year’s challenges and what changes they have made to their advertising strategies.
In this blog, we have gathered some of our favourite ads that were published this month.
The Fundamentals of Social Media Marketing
For some of us, social media can be intimidating. It doesn’t matter how old you are or how tech-savvy you are; if you’re not on social media regularly using all the features, then you know that it’s not an easy or intuitive tool.
We get it. What if you’re a professional/ small business, and you’ve decided to use social media to increase your online exposure?
We’re here to help. In this blog post, we’re covering the fundamentals of the four major social media platforms; Facebook, Instagram, Twitter and LinkedIn
5 principles of enlightened marketing
In new-age society, where we are encouraged to question, praise or expose individuals and establishments, it seems at times that we are under constant scrutiny.
As individuals, we’re more aware, better educated and equipped to understand the implications of our behaviours (hopefully). We hold ourselves and those around us, accountable for our choices and actions now more than ever before. We expect our friends, families and businesses not only to act based on self-interest but to actively participate in positive social change.
We are a generation of entrepreneurs, professionals and business owners, under a microscope, cautious to maintain a healthy balance between being authentic, innovative, environmentally friendly, and profitable.
So how can we operate a conscious business and still be true to ourselves?
MARK ZUCKERBERG ANNOUNCED A NEW FEATURE ON THEIR FACEBOOK FAMILY OF PLATFORMS, CALLED FACEBOOK SHOP.
Mark Zuckerberg announced a new feature on their Facebook family of platforms, called Facebook Shop. This new feature allows businesses to set up a single online store and have their clients access it on both Facebook and Instagram. Businesses can set up their entire inventory and create various collections and featured products to showcase their merchandise. Zuckerberg also announced that in the near future Facebook would allow businesses to sell their products via Messanger, Whatsapp, Instagram Direct Messages and Tagged products. Finally, Facebook will also be introducing Loyalty programs. They are testing ways to connect the business’s loyalty programs directly with their Facebook platforms.
How to apply Green practices to your Business
It’s a fact that consumers prefer to do business with companies that care about the environment. Making small changes within your company can create an impact on your business bottom line and the environment. Operating a Green business is not only good for the environment, but it’s also good for the business owner, employees and customers. Businesses seeking to convert to Green Marketing can start by implementing Green practices within their processes and slowly take positive actions to encourage change in their industry.
Here are a few examples that will get you thinking about Green initiatives in your business;
What is Green Marketing ?
Green Marketing is the practice of promoting products and services by utilizing new approaches based on environmental factors. By challenging the existing marketing practices, Green Marketing seeks to provide a sustainable perspective and approach. Businesses and corporations now have the choice to use Green Marketing as a tool, not only to have an impact on the environment but also to position themselves uniquely. Ultimately, Green Marketing focuses on a strategy that will create profit through a sustainable process.