How to Utilize the Principles of Persuasion in Digital Marketing for Success
Effective marketing is all about influencing customer behavior. To achieve this, businesses must understand the principles of persuasion that drive human decision-making. Robert Cialdini’s book “Influence: The Psychology of Persuasion” outlines six universal principles that businesses can leverage to create persuasive marketing campaigns. In this blog post, we explore each principle in detail and show how they can be effectively used in digital marketing to drive engagement, build trust, and ultimately boost your bottom line. Read on to learn how to utilize the principles of persuasion for success in digital marketing.
Protecting Your Brand’s Reputation: Reputation Management for Automotive Retailers
As an automotive retailer, your reputation is everything. Your customers rely on you to provide them with the best possible experience, whether buying a new car or getting their vehicle serviced. Unfortunately, in today’s digital age, it’s easier than ever for customers to voice their complaints online. This can be a problem if you’re not […]
Electric Vehicle Resources For Automotive Retailers
Stay informed about all things electric vehicles with our comprehensive resource document. Find out where to access the latest news, developments, public charging options, and government incentives, and connect with EV owners. This document is a must-have tool for automotive sales and marketing professionals looking to increase sales and customer satisfaction. Download now and stay ahead of the curve in the rapidly-evolving EV market.
Why Ignoring Social Media Could Cost Your Auto Retailer Big Time
Social media is a crucial tool for automotive retailers looking to reach a wider audience, build brand awareness, and engage with customers. In this essay, we explore the many benefits of having a strong social media presence for car dealerships, including the ability to drive traffic to the website and physical location and gather valuable customer feedback. Don’t miss out on the power of social media for your automotive business – read on to learn more.
Why Choose a Boutique Agency for Your Digital Marketing Needs
Are you ready to take your digital marketing to the next level? Fierce Media is a boutique agency that specializes in working with businesses in the healthcare, education, and automotive sectors, particularly those focused on EVs. Our personalized approach to digital marketing can help your business stand out in a crowded market. Click here to learn more about the benefits of working with a boutique agency like Fierce Media.
Understanding Electric Vehicle Buyers
In response to concerns about climate change and emissions, the Government of Canada has announced that all new vehicle sales in Canada will be zero-emission by 2035. This is a major step forward for the electric vehicle industry, and it’s sure to help make vehicles more affordable. The era of affluent tech enthusiasts as the […]
5 Marketing Lessons to Learn from the Fyre Festival Fiasco
By now, most have heard of the greatest festival that never was, the Fyre Festival. The event promised a luxury music festival with a celebrity-like experience at Pablo Escobar’s private island. The luxury experience turned into a nightmare for many attendees that summer. If you are interested in what went wrong, watch the Netflix documentary Fyre: The greatest party that never happened or the Hulu Documentary Fyre Fraud.
Although the Fyre Festival did not deliver on its promises, there’s one thing it did do right and did it very well – marketing the event. Here are five ways the Fyre Festival successfully marketed the event;
Seasonal Marketing Vs. Evergreen Marketing
Every marketing campaign, blog, social media post or any original content can be categorized into two different segments; seasonal and evergreen. Marketers will choose the content category for each campaign based on the business objectives and timeline. This blog post will compare the differences between seasonal and evergreen marketing, provide examples of each, and give you some insight into choosing the right category for your business’ marketing needs.
BEST ADS OF 2020
2020 was unlike any other year we have experienced. It’s interesting to see how different brands have embraced this year’s challenges and what changes they have made to their advertising strategies.
In this blog, we have gathered some of our favourite ads that were published this month.
The Fundamentals of Social Media Marketing
For some of us, social media can be intimidating. It doesn’t matter how old you are or how tech-savvy you are; if you’re not on social media regularly using all the features, then you know that it’s not an easy or intuitive tool.
We get it. What if you’re a professional/ small business, and you’ve decided to use social media to increase your online exposure?
We’re here to help. In this blog post, we’re covering the fundamentals of the four major social media platforms; Facebook, Instagram, Twitter and LinkedIn