Electric Vehicle Network: Revolutionizing EV Engagement

Electric Vehicle Network (EV Network) stands at the forefront of the electric vehicle revolution with a unique multi-brand showroom offering high-quality, pre-owned electric cars, chargers, and dedicated EV services. With host locations across the Greater Toronto Area, including OK Tire Etobicoke, EV Network offers consumers the chance to rent and experience electric vehicles firsthand, encouraging informed purchasing decisions.


The Brief: Goals and Challenges

wanted to enhance its digital presence and engage more potential EV buyers. Their goal was to showcase the benefits of electric vehicles and highlight their unique multi-brand showroom offering pre-owned electric cars and chargers.

 

Core Deliverables

 
  • Social Media Management
  • Press Release
  • Photography
  • Newsletters & Email Campaigns
  • Blog Posts

The Craft: Strategy and Execution

We developed a comprehensive digital marketing strategy that prioritized consistent engagement across social media platforms. Through a carefully planned content calendar, we focused on informative posts about EVs and the unique services EV Network offers. High-quality photography brought their showroom and services to life, capturing the attention of their audience.

 

In addition to social media, we executed email newsletter and blog campaigns aimed at educating subscribers about electric vehicles, which helped nurture leads. Our PR efforts further amplified the brand’s message, positioning EV Network as a trusted name in the EV market.  

 

EV Network Instagram campaign showcasing electric vehicles
Electric Vehicle Network multi-brand EV showroom

The Leap: Outcomes and Evolution

Our digital strategy delivered outstanding results for Electric Vehicle Network. Instagram followers grew by 43%, accompanied by an 8% engagement rate—well above the industry average. Facebook saw an engagement rate of 5.5%, significantly higher than the average of 0.77%. Email campaigns also performed exceptionally, with a 41% open rate and a 6.5% click-through rate, reflecting strong audience interest in electric vehicle content. These efforts successfully increased brand visibility and helped position EV Network as a leader in the electric vehicle industry.

This well-rounded digital approach not only strengthened EV Network’s online presence but also played a critical role in educating consumers about the benefits of electric vehicles, driving significant engagement and awareness across their target audience.

Testimonial

It’s been an absolute pleasure working with the Fierce Media team–a marketing and media gem we hired in early 2021. We were drawn to their amazing brand development work and the overall aesthetic they’ve cultivated for a wide range of eco-conscious clients. EV Net Canada is proud to work with an agency that understands our mission and at the end of the day, just gets it! Their commitment to the values of sustainability and social equity are fused within everything they do and likely a major reason why they just get it. They’re passionate, honest, and fiercely effective. A strong signal that cuts through the noise!

Johnny Beckett, CALE

VP Sales & Customer Experience

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