The small business owner wanted a non-traditional, user-friendly website that introduced their services to potential clients from a pet's point of view. They wanted to share their story and showcase the care and love that goes into looking after each pet.
We had a light bulb moment and suggested using the owners' dog as a mascot to navigate through the site. This perspective gave the brand a fun voice and personality that other pet owners could relate with and sign up for the services.
