Plugn Drive: Transforming Digital Strategy for EV Advocacy//
Plug’n Drive is a non-profit organization committed to raising awareness about the environmental and economic advantages of electric vehicles (EVs). They operate the Plug’n Drive Discovery Centre, where people can learn about and experience EVs firsthand. As part of their mission, they wanted to reach a larger audience through digital platforms, expanding their impact beyond the physical centre.
The Brief: Challenge and Ambition
With the shift toward digital-first interactions, Plug’n Drive needed to enhance their online presence to reach and engage a broader audience. Their existing website and social media channels were not optimized for maximum impact, limiting their ability to effectively spread their message about the benefits of electric vehicles.
Core Deliverables
- Website Audit
- Analytic Reporting
- Social Media and Content Strategy
The Craft: Strategy and Execution
We conducted a detailed digital audit of Plug’n Drive’s website and social media channels, identifying key areas that needed improvement. Using these insights, we developed a customized digital strategy. This included revitalizing their social media presence and recommending actionable improvements to their website, all aimed at boosting engagement and amplifying their mission.
The strategy was designed to empower Plug’n Drive’s team to implement the recommendations themselves, ensuring long-term sustainability and adaptability as their digital needs evolve.
The Leap: Outcomes and Evolution
Our detailed digital audit and strategic recommendations led to a noticeable improvement in Plug’n Drive’s online visibility. Optimizing their website and social media channels helped them engage a broader, more diverse audience. As a result, their mission to promote the adoption of electric vehicles was more effectively communicated to the public, driving higher engagement with their content and increasing overall awareness of EV benefits.