Suzie Saya Yoga is a virtual yoga studio with over one hundred yoga classes. Suzie came to us looking for a way to boost her online presence and increase membership sales. Based on her budget and priorities, we came up with a plan that would have low maintenance for her as a small business owner with high profitability.

1. Create a branded informative website that showcases her expertise and the value offered to the members.

2. Build an email drip campaign to increase memberships.

We went ahead and designed a mobile-optimized single-page WordPress website. Creating a new website for Suzie Saya will build credibility for her domain name on search engine platforms. The website will also allow her to add more pages, create a member zone with e-commerce capabilities and provide the flexibility to branch off her existing platform when she's ready to in the future.

Suzie wanted to stay close to the original brand's teal and white colours while giving the site a fresh new look. By slightly shifting the colour palette and updating the existing logo, we were able to introduce two new colours and still keep the original teal accent throughout the site. The new colour palette and fonts allowed us to portrait a light and calm feel for Suzie Saya Yoga Studio with a touch of sophistication.

In addition to the newly built site, we also created a series of automated emails for Suzie Saya to increase her subscriber list and encourage new members to join her studio.

 
 

MoodBoard

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COPY WRITING & WEB DESIGN

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