Growing With Greene: Fierce Media Collaborates with The Greene School to Boost Enrolment in New High School IN Palm Beach, Florida.
The Greene School has been providing excellent education in Florida to students from Pre-K to 8th grade. With the addition of ninth and tenth grade and plans to roll out grades 11-12 in each subsequent year, students can attend The Greene School from Pre-K through 12th. They reached out to us seeking our help to bring awareness to their high school program and increase enrolment for their new high school classes.
Social Media Management
Social Media Advertising
Google Advertising
Graphic Design
Our comprehensive approach to promoting The Greene School's high school program
Our team developed a comprehensive strategy for The Greene School that included both organic and paid social media campaigns, as well as Google paid advertising. Our goal was to spread the news about the expansion to the local community and generate more interest in their high school program.
We began by creating eye-catching social media posts that highlighted the benefits of attending The Greene School's high school program. Our posts included stunning visuals, compelling copy, and clear calls-to-action to encourage engagement and drive traffic to their website.
utilizing social media advertising to spread the word about The Greene School
We also developed targeted social media ads that reached prospective students and their families in the local area. Our paid social media campaigns utilized advanced targeting techniques, including demographic and interest-based targeting, to ensure that our ads reached the right audience.
Social Media Advertising and Organic Results:
ADS RESULTS:
Impressions: 1.7 Million
Clicks: 12,305
CPC: $0.77
CTR: 1.11%
Unique CTR: 2.96%
ORGANIC RESULTS:
Instagram:
Follower growth: 240%
Engagement rate: 4.2%
Facebook:
Follower growth: 3%
Engagement rate: 4.3%
Our targeted approach to Google search, display, and pre-roll video ads
In addition to social media, we developed a Google advertising strategy that included search, display, and pre-roll video ads on YouTube. Our Google search ads appeared in front of users searching for relevant keywords and phrases, while our display ads were shown to users browsing websites related to education and local schools. We also produced pre-roll video ads that were shown to users watching videos on YouTube.
ADS RESULT:
Impressions: 1.47 million
Clicks: 15,770
Phone Calls: 133
Conversion Rate: 1.84%
CTR: 1.08%
CPC: $1.05
Program guide
Our team designed a comprehensive program guide for The Greene School. This guide includes detailed information about the various programs and courses offered by the high school, as well as important details such as admission requirements, academic policies, and extracurricular opportunities.
The goal was to create a user-friendly and informative resource that would help prospective students and their families make informed decisions about their educational paths.
The digital strategy has positively impacted brand recognition
2020 / 2021 Website Traffic
Three times more users can recall the website URL and directly land on the home page compared to the previous year.
Direct traffic currently counts for 21% of the total website visits.
We have also seen almost double the amount of organic traffic compared to last year.
There are also over 5K users to the website from social media channels compared to less than 100 users in the previous year.
Our efforts resulted in an average of 50 inquiries per month, and consistent weekly application submissions. We were able to increase exposure to The Greene School's high school program, increase enrolment, and establish a strong online presence for the school. Our team is proud to continue working with The Greene School and help them achieve their enrolment goals
”Fierce Media manages our social media and paid advertising. Since we’ve started using their services, our online presence his more consistent, and our branding more prominent across our channels. Our paid ads are diligently strategized, and we have regular meetings to review the metrics together.
Neda is a pleasure to work with and continues to bring great ideas to the table. We’ve delegated many of our creative projects to the Fierce team, and they always exceed our expectations.
I would certainly recommend them to any organization looking for direct attention to their marketing efforts.”
Dr. Denise Spirou, Head of School I The Greene School
