Jennifer-Lynn Worsley is a new breed of a car salesperson. At twenty-five years old, she’s a top sales rep at an Audi dealership in Brampton, Ontario. I connected with Jen on Instagram over a year ago and have watched her grow her brands’ awareness and interactions online. Now with over eleven thousand followers, I wanted to get to know the girl behind the funny posts. I was also curious to know how much of her account she used to generate business and how much was just for fun.
I met her at the dealership, and after a tour of the new facility, we sat down at her desk to chat.
Jen chose to be in car sales. She first applied to a Toyota store near her home that was hiring a Product Specialist. The position was none commission, and that appealed to Jen who was working at McDonald’s at the time and had no sales experience. “I like cars, it was close to my house, so I thought it was perfect. You got paid hourly no matter what happened. I had to have an OMVIC license, and I showed the car, did test drives with customers, did the follow-ups, but didn’t present numbers to the customer – that was the managers’ job. It had its pros and cons. The bonus was on CSI (Customer Satisfaction Index). That was a flaw, because if you are a top person, then you wondered what you were really getting out of it. The people who didn’t want to work, would just go and hide and so if you were doing well, then you weren’t really getting anything out of it. It’s a great way to start in sales, cause you’re learning.”
From a nine to five BDC position at a leasing company to a Delivery Specialist position at a Mercedes Benz dealership, Jen was pushing to be in sales.
“I was in cadets previously, and I did two-three month military contracts in the summer. I was offered a coaching position for three months in England, and when I came back, the Audi store offered me a sales position.”
Jennifer has now been working at the Audi dealership as a Brand Specialist for a year and a half.
Q: What was the training like at Audi:
“When I first started, I told them I didn’t have any formal training and didn’t want to fall on my face. They (the dealership) weren’t really about the sales training and more about making the customer like you. That’s what sales is, and they said; ‘We don’t want to warp you in sales techniques.’ I was so nervous at first, but it was working. My first month on the floor I did 12 cars, and that’s unheard of, and I just tried to maintain doing well. Then I went through more brand training, and that’s more what Audi focuses on. It’s more about the brand rather than about sales techniques. It’s about the sales process and never about closing techniques.”
Q: What are the things that you like about being in sales at a dealership?
“First it’s the people that I work with. I’ve never worked with such a good team, genuinely. We get along so well, and I haven’t had that in my previous jobs. But also I really like what I do. I talk to people all day and if it’s a nice conversation, then my day flies.”